Basketball has always been a part of Keenon Cage's life. A standout at Dallas Lincoln High School, he carried his game with him to UTEP before ACL injuries shifted his path. Instead of letting setbacks define him, Keenon used them as fuel. His passion for basketball and dedication to helping young athletes succeed led him to launch Street Cred Sports Training in 2008.

For over a decade, Keenon has been teaching players the skills, discipline, and mindset needed to compete at a high level. His mission is simple: give every athlete the tools to succeed and the belief that hard work creates opportunities both on the court and in life.